Our Vision

To be recognized and respected as one of the leading providers of steel in the GCC and Middle East Region.

Our Mission

  •  To perform for our customers the highest level of quality trading and reinforcing steel products at fair and competitive prices.
  •  To ensure the longevity of our company through repeat and referral business achieved by total customer satisfaction with all aspects of our team and services.
  •  To demand the highest level of professionalism, honesty and fairness in our clients, suppliers, employees and industry service relationship.
  • To provide a safe workplace for our employees with proactive safety and loss prevention training and zero tolerance for omission or negligence.


Our Values

  • Teamwork: An interdisciplinary and collaborative
  • Integrity: To act honesty
  • Excellent: Our standard
  • Empowerment: Initiative to do his best